Parker Liautaud is the youngest person to walk unsupported to the North Pole. Now he is embarking on an even more audacious goal – to walk unsupported from the Antarctic Coast to the South Pole. This project consisted of a launch video, 4x short documentaries, live real-time tracker web experience, and extensive social media campaign.
Client: Willis, EMC
Creative/Copy: David Lawless
Director/Producer/Editor: David Lawless
Cinematographer: Brian Healy
Production Support: Hero Films